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Task 8: Evaluate Adverts (M3:U20, D2:U20)

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M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. Learning Outcome 3 : Be able to produce the planned media components Codes Codes are systems of signs, which create meaning. These may include both technical codes or symbolic codes. An example of a code that creates meaning is the retro clothes used in our advert to portray another era. Technical Codes - This is all the ways in which equipment is used to tell the story in a media text (e.g. - camera work or editing).  Symbolic Codes - This shows what is beneath the surface of what we see. For example, a characters action can show you how they are feeling and their emotions.  Conventions Conventions are the widely recognized way of doing something which is to do with content, form and style. There are two types of conventions which consists of: Technical Conventions: A convention in a technical area. These conventions, apply to the majority of music videos or a...
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Task 7: Create the Adverts (P4:U20)

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Learning Outcome 3 (U20 ) : Be able to produce the planned media components. P4: Create the media components to be used in the planned campaign. MOCK UP Versions to put final creations into context: Below, there visuals of all three final advertisement products. All pre-production documents and research had been combined to then put into production filming for the video advert and taking shots of the 'Phizz wizard can' in particular to use for the other print products. Thanks to our preparation, and the skill of our post-production we were able to incorporate everything and therefore meet the brief, creating products best suited to our target audience. To do this, in post-production we had to use many editing software to apply the codes and conventions needed to attract our target audience. Magazine Advert:  Billboard Advert: Video Advert: Customer Feedback: I liked the way in which the camera took full ad...
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Task 6: Planning the Adverts (P2: U20, P3: U20, M2: U20, D1: U20)

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Learning outcome 2 (U20): Create a plan for cross media advertising campaign in response to a client brief. (P2: U20, P3, U20, M2: U20, D1: U20) P2 (U20):  Create a plan for a cross media  advertising  campaign in response to a client brief.  Proposal: Target Audience: The brief states that Carter Soft Drinks requires an advertising campaign for their latest fizzy drink called Phizzwizzard. They want their product to be sold only in cans as they’re aiming for a retro audience of people in their 30’s as th eir ma in audience. The product would also appeal to teenagers from the ages of 13-18 as fizzy drinks are products that entice them. Carter soft drinks also ask to create three types of advertisements, a promotional video, billboard and magazine advert. All products have different target audiences. The advertisements both aim for the same audiences, the difference being on who views both products. The advertisement will be aimed towards many aud...
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