Unit 20 and 24 Assignment

Learning Outcome 1  (U24) :   Understand the products that are produced within and across media industries.  P2 (U24): Explain the use of converging technologies within an identified sector. M1 (U24):  Discuss how the industry has utilized developments in technologies.   Definition of converging technologies: Technological convergence is the coming together of many technologies. These are then created into a product which its goal is to make people's life's easier but also very efficient for big industries. An example of this product is the smartphone. A smartphone can do many things, call people, use the internet, entertain, watch TV, calculator, maps, calendar and many more things which are convenient for every day life. This advancement shows the importance of technologies and how things can be done in a non-traditional way which is beneficial as it facilitates completing tasks. Converging technologies are also used in the media indu...

P1 (U20): Describe an existing media advertising campaign. Learning Outcome 1 (U20) : Know how existing advertising campaigns embed advertisements across a range of media products.  M&S Christmas Advertising (2017): Advert posted on YouTube: Key Messages: The film 'Paddington' and the M&S campaign are promoting each other. M&S are the ones in control of the TV advert as its presented by them and shown at the end of the Advert. They're also promoting themselves by creating a hashtag which can be seen at the end of the advert which is #LoveTheBear. Marks and Spencer's main website has the TV advert incorporated and a whole page dedicated to 'Paddington' but also to products that appeal to children such as costumes and story telling books. Their messages is to make people feel the comfort of Christmas and make everyone feel special about the holiday. The use of a cute little bear and santa reinforces this message as it creates a heartwarming fe...